the middle daughter
new british kidswear brand, the middle daughter, was founded by the creative force behind no sugar added, and describes itself as creating “directional” clothing for girls aged two to 14.
bold colours and shapes are key, and the brand features miniature versions of several womenswear trends – for example, ruffled maxi-dresses, ditsy floral midis and logo-emblazoned jersey separates.
shop by category
the middle daughter know full well dress lobster
From
$ 180.00
Sale
middle daughter leggings floral
$ 42.00
$ 60.00
Sale
the middle daughter third time lucky dress mellow yellow/owlalulya
$ 137.00
$ 196.00