the history of the brand bonton is above all a family affair. the story starts at bonpoint, where thomas cohen learned his skills alongside his parents, and was soon joined by his wife irene. the skills acquired at bonpoint made them sharp professionals in the kidswear sector, and opened their imagination to create a new, unconventional line with original colours and prints… bonton was born and even though the brand worked with basics and essentials, its unique style, materials, and exceptional colors made it into an immediate success.
the world of bonton is like a child’s: rich, happy and creative.