a simple kids spring summer 2020 styles

a simple kids story: the ss20 collection

the simplekids spring summer 2020 collection brings so much joy to our hearts! the beautiful patterns and fun colors are so perfect to prepare us for the upcoming season. 

with plaid and floral patterns these new arrivals offer a truly timeless look you and the littles will love. 

this line has great transitional pieces that are comfortable and easy to wear such as the bird sweatshirt and the hoodie sweatshirt. also be sure to check out how to pair stylish tops with any bottoms (shorts, skirts, trousers). the poppy top in white or the palu shirt in mustard can be paired with any bottom for a dressed up or dressed down style. these pieces are easy to throw a cardigan or light jacket over as we transition from spring to summer! 


about the designer: 

we were so fortunate to be able to speak with the designer and founder of simplekids, melanie ireland. 

melanie offered us amazing insight on the design process and more background on the brand. 

check out our q&a interview to learn more about simplekids. 

Q: what has been your main inspiration throughout the entire process of creating the simplekids brand? 


A: i think the main inspiration for creating simplekids was my love for prints, travel, and colour. although, in my own home my colours are very neutral. i started the collection 23 years ago when my children were babies and i didn’t want the classic kids clothes, i wanted to make cool things that i would wear myself. 


Q: are there any connections to belgium fashion or culture that are tied into the designs of simplekids clothing? 


A: i moved to antwerp, belguim when i was 21. belguim is an extremely fashionable country and very stylish. so, i saw many beautiful things around me which i’m sure had a huge influence on my designs and taste! 

Q: i understand simplekids carries up to age 18 years. has there been/is there any difficulty in creating designs that older kids will love? do you find it more fun to create designers for the younger kids, or older kids? 


A: not all of our pieces go to 18 years, some of our styles are made for older kids which is easy. plus, my children are now in their 20s!

i do like making the smaller sizes though because you can play more with colour. it’s also much cuter to design little dresses, for example. 

Q: what separates simplekids from other children's brands and why is being an ethical children's line so important to you? 

A: it's very important for me to see the people who make the collection. i’m very lucky to work with the same people for the last 12 years. they think the same as me, so we’re always searching for the right fabrics and qualities. on a daily basis i’m in contact with my suppliers to check all stages during the creation and production of simplekids. over the years these people have become close friends of mine. 

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