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gray label

gray label: organic apparel for the little minimalist. gray label is an amsterdam based label designed by emily gray, for babies and kids aged zero to ten.

the collection consists of a year-round line of quality basics that are contemporary yet timeless & unisex, with seasonal additions. only the softest 100% organic fabrics available are used to ensure everyday comfort and practicality.

gray label likes simplicity in a world that is overloaded with bright colours, ‘cute’ teddies and busy prints on shirts. focusing instead on colours and designs that would even make grown-ups a bit envious.