olive green

The latest seasonal edit from Gray Label - the european clothing brand known best for its timeless minimalist and organic essentials - ‘Olive Green’ has just launched. As the brand summarizes: "Being an essentials brand, Gray Label offers a never out of stock range of necessities for every little wardrobe. To add newness and keep inspiring families, the brand introduces a new colour and some fresh designs every season. This Autumn/Winter 2022, the colour Olive Green stars the collection. It’s a uniquely calming, humble and soft-toned shade, with the dual ability to tone down and neutralize combined colours, or really make them stand out and pop with contrast. This way Olive Green makes a perfect starting point to mix striped with mono-coloured styles into winter-proof layering, getting small and big minimalists ready in style for the colder days of the year."

Along with the new color, this season's collection features some new silhouettes, in the dropped shoulder dress, dungaree suit and collared baby suit. As usual all styles are designed simply, with a relaxed fit, and meant to last. "Gray Label’s mission is thoughtful consumption. Gray Label encourages parents to buy items of high quality that can be used and re-used over multiple lifecycles." This means designing generally gender neutral pieces that can be passed down many times over. 

To sum it all up, Gray Label stands for: "Timeless essentials. Minimalistic, unisex and sustainable. 100% organic and GOTS certified." Their styles are the perfect basics every sustainable kiddo's closet should have. Get shopping!