this one's for the boys

kids street fashion brand, sometime soon, is sending all the right messages with their uber cool collection for kids aged 2 - 14 years. danish designers and couple jacob & cathrine høilund identified a gap in the market after having difficultly finding cool things for their eldest son. cathrine says: “whilst finding pretty stuff for our daughter was never a problem, it soon became obvious that there was a big need for a cool, comfortable and fashion-forward brand for boys". that's how sometime soon was born.


sometime soon is a premium street fashion brand intended for boys aged 2-14 years, but looks awesome on girls too! by mixing nordic simplicity with classic streetwear silhouettes and details, cathrine and jacob have created a collection of statement tees, sweatshirts, outerwear, pants and accessories that hit just the right balance between comfortable and cool. and as an added bonus the majority of the collection is made from organic cotton and is oeko-tex certified. with a focus on positive messaging for kids, the brand's graphics includes peace symbols and messages like "sometime soon i will change the world". good vibes all around! 

check out our collection of sometime soon here

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